Another lovely weekend at Wonderwool Wales

Given that I have exhibited at over twenty shows a year for the last nine years, you'd think that it would all have become a little dull by now. Most certainly not the case, and this weekend in Wales was no exception. 

In the early days of TOFT I travelled the country towing a pop-up trailer shop filled with cardigans and scarves and attending every country show and game fair in the land. It was only with the movement towards a craft revival that guided TOFT away from ready-to-wear and towards yarns and knitting kits. Shows are the best way to rapidly design, test and market your ideas to customers. The success of TOFT has been built on taking my ideas and hauling myself around the UK with a big smile for everyone who walks towards my stand to take a closer look. 

Following the hard work in the early part of this year for the whole team it seems it's holiday season here in the office. As a result it was with a snigger that I took my Dad (Rob) to the first 'yarny' event of his life this weekend. Now don't be mistaken, over the last few years he has helped drive vans into knitting and stitching show venues, and even tried his hand (unsuccessfully I might add) at pom-pom display earlier this year, but never has he stood on a TOFT trade stand to see just how busy it gets. We called ourselves the 'B' team as I had very little voice left after the first few hours of Saturday morning. 

We took two lovely alpacas (Oscar and Kleef) with us, and as ever they melted the hearts of thousands. Dad did a stirling job on the stand and sold plenty of alpacas even if he didn't quite manage to get any yarn into a tote bag! 

Wonderwool Wales is a fabulous show: great food, nice setting and hundreds of truly independent exhibitors. I would recommend to all. 

Another wonderful Wonderwool Wales with the whole family in tow...

For the last eight years I have spent at least 15 weekends a year on the road hawking Toft wares across the UK and beyond. The last year before Ed I wracked up a record 32 events in a year! 

I have always enjoyed shows, fairs and exhibitions- there's something about building a small shop for a few days and then taking it all down again that appeals.  In 2014 Toft is only attending 12 shows, having handpicked only the best events and streamlined the season. 

Wonderwool Wales is one of my favourites, and was made even better this year with the addition of the little man. The first year I exhibited I had one dog (Harvey) with me. Year two I upgraded to two dogs (Harvey and Pete). Year three and we take two alpacas along with us too, then finally this year I decide that perhaps both dogs, two alpacas and a toddler might be a little hard going! 

We loaded Lady Gaga and Byzantius onto the trailer at 4.30am on the Saturday morning and headed through Malvern and into Wales. Due to some slow moving traffic we just about managed to throw the stand up in under an hour and got ready to trade. 

Thank you to all those customers who came to squeeze our yarn and pap our alpacas. They were very 'strawy' by Sunday afternoon, but still very well behaved. 

See you next year Wonderwool. 

A Wonderwool weekend

Following a late night packing our van to the roof with yarn, fleece and buttons we made a very early start off to Bulith Wells on Saturday morning. Far more important than our usual stock, this time we had two pet boy alpacas onboard.

It's been a while since we took alpacas into an exhibition with us (they're not too keen on it in central London!).

Linda the Toft Alpaca Stud herdswoman selected 'Orsino' and 'Qel-Droma' for this mission into rural Wales. We wanted to take both a Suri and a Huacaya with us to allow all the spinners and knitters to see and feel the difference between the two alpaca breeds.

The boys went down a storm, and attracted fans of all ages- especially these alpaca superfans who helped us load them on for the trip back on Sunday evening.

We had a wet and cold but very enjoyable weekend at this great show with everything you could possibly want to see and buy that's 'woolly'.

It's great to be at an event that reminds people where yarn and wool comes from- and lovely to meet so many sheep and craftspeople working with British fibre.

We will certainly be back next year and we hope to see you there.